"Green Tea, White Tea, Black Tea, Oolong Tea....What do they all have in common? They all come from the same plant Camellia sinensis.
What else? Not much! Each type of tea is subject to a variety of processes (sometimes more oxidation, sometimes less, sometimes ground to a powder), resulting in wildly different flavors and effects.
Max Falkowitz, a super famous tea writer, and I worked on isolating the major distinctions between each type of tea, including some famous variations and the stories behind them." -Archie
ABOUT THE IDEA
Information is more fun to read when it's beautiful. These charts and maps are designed with hours of research, reassembling data into a brain-friendly aesthetic. The information is edited significantly, avoiding the "dazzle" effect which occurs when our eyes are battered with too much information. Letterpress makes it even more gorgeous.
ABOUT LETTERPRESS PRINTING
Letterpress is a very complicated and expensive printing method that I am obsessed with. All letterpress prints are slammed with 600 pounds of pressure, creating a deep, tactile texture. The ink gets embedded into the thick soft paper so it won't fade within your lifetime.
Your local frame shop is going to do a better job than anyone else. There's a reason this craft endures and cannot be automated: It's skilled work that is best done face-to-face in physical space.
8" x 8" Letterpress Print
Printed by hand in NY, NY.