Celebrating Twenty Years of Aloha

In the summer of 2004 I got a sewing machine and a business license and started this journey that two decades later, has made a mark on Hawaii fashion and become one of the most sought after aloha shirt brands in the Islands. As we turn the page on two decades, I mahalo you for being along for the ride so far, and I look forward to creating iconic and original Aloha Shirts for you and your family for many more years to come. Thank you all for the support over the years. I am proud to still be made in Hawaii for 20 years strong. xx Roberta

New Aloha Shirt Arrivals

Small batch and island made, here's our recent releases in our much loved aloha shirts.

SHOP IT ALL