"Despite the horrifying rental prices, San Francisco is still one of my favorite cities to explore. It's exactly the right size to bike, walk, bus or drive. It's safe and cohesive enough to meander without feeling stranded or alienated.
This map is based on my explorations, along with help from people who have lived in the city for years. It's meant to offer a "mental picture" of the city, creating an immediate nostalgic understanding for old timers and a helpful navigation tool for newcomers."
ABOUT THE IDEA
Information is more fun to read when it's beautiful. These charts and maps are designed with hours of research, reassembling data into a brain-friendly aesthetic. The information is edited significantly, avoiding the "dazzle" effect which occurs when our eyes are battered with too much information. Letterpress makes it even more gorgeous.
ABOUT LETTERPRESS PRINTING
Letterpress is a very complicated and expensive printing method that I am obsessed with. All letterpress prints are slammed with 600 pounds of pressure, creating a deep, tactile texture. The ink gets embedded into the thick soft paper so it won't fade within your lifetime.
Your local frame shop is going to do a better job than anyone else. There's a reason this craft endures and cannot be automated: It's skilled work that is best done face-to-face in physical space.
8" x 8" Letterpress Print
Printed by hand in NY, NY.