"Do you remember the difference between Beaujolais and Cab Franc? I sure don't! That's why I made this Red Wine map with master sommelier Sabato Sagaria, isolating the major flavor, food and body gestures of 17 different red wines. We also included some fun facts so you can present as a sophisticated and interesting person in wine-drinking environments. Pairs nicely with White Wine,Beer, Spirits and Cheese" -Archie
ABOUT THE IDEA Information is more fun to read when it's beautiful. These charts and maps are designed with hours of research, reassembling data into a brain-friendly aesthetic. The information is edited significantly, avoiding the "dazzle" effect which occurs when our eyes are battered with too much information. Letterpress makes it even more gorgeous.
ABOUT LETTERPRESS PRINTING Letterpress is a very complicated and expensive printing method that I am obsessed with. All letterpress prints are slammed with 600 pounds of pressure, creating a deep, tactile texture. The ink gets embedded into the thick soft paper so it won't fade within your lifetime.
Your local frame shop is going to do a better job than anyone else. There's a reason this craft endures and cannot be automated: It's skilled work that is best done face-to-face in physical space.