"Aries: The Ram. Everything about the most strong-willed sign of the Zodiac. This map includes all the qualities and relationships affecting these strong-as-hell people. Unsurprisingly ruled by the color red, the element fire and the planet Mars. You’re lucky to get their attention and even luckier to gain their affection. Well worth the effort. A collaboration with Clare Kritter, herbalist and astrologer. " -Archie
ABOUT THE IDEA Information is more fun to read when it's beautiful. These charts and maps are designed with hours of research, reassembling data into a brain-friendly aesthetic. The information is edited significantly, avoiding the "dazzle" effect which occurs when our eyes are battered with too much information. Letterpress makes it even more gorgeous.
ABOUT LETTERPRESS PRINTING Letterpress is a very complicated and expensive printing method that I am obsessed with. All letterpress prints are slammed with 600 pounds of pressure, creating a deep, tactile texture. The ink gets embedded into the thick soft paper so it won't fade within your lifetime.
Your local frame shop is going to do a better job than anyone else. There's a reason this craft endures and cannot be automated: It's skilled work that is best done face-to-face in physical space.