Celebrating Twenty Years of Aloha

In the summer of 2004 I got a sewing machine and a business license and started this journey that two decades later, has made a mark on Hawaii fashion and become one of the most sought after aloha shirt brands in the Islands. As we turn the page on two decades, I mahalo you for being along for the ride so far, and I look forward to creating iconic and original Aloha Shirts for you and your family for many more years to come. Thank you all for the support over the years. I am proud to still be made in Hawaii for 20 years strong. xx Roberta

SHOP IT ALL