New Mexico Letterpress Print

"I've only been to New Mexico a handful of times, but each time I am more and more mystified and attracted to it. It's the only state where you can "ski in the morning and play tennis in the afternoon". Or at least that was the pitch in the 70's." -Archie

ABOUT THE IDEA
Information is more fun to read when it's beautiful. These charts and maps are designed with hours of research, reassembling data into a brain-friendly aesthetic. The information is edited significantly, avoiding the "dazzle" effect which occurs when our eyes are battered with too much information. Letterpress makes it even more gorgeous.

ABOUT LETTERPRESS PRINTING
Letterpress is a very complicated and expensive printing method that I am obsessed with. All letterpress prints are slammed with 600 pounds of pressure, creating a deep, tactile texture. The ink gets embedded into the thick soft paper so it won't fade within your lifetime.

Your local frame shop is going to do a better job than anyone else. There's a reason this craft endures and cannot be automated: It's skilled work that is best done face-to-face in physical space.

8" x 8" Letterpress Print

Printed by hand in NY, NY.